EducationDynamics (“EDDY”) is a marketing services and technology company dedicated to getting students to the right program at the right school at the right time. As the premier provider of qualified prospective students for colleges and universities, we identify individuals who are the best fit for a school’s programs and who are most likely to complete them. Our services also cover the key stages of the student lifecycle, from initial inquiry through program enrollment.
The Digital Media Strategist designs and implements cost per click (CPC) and cost per thousand (CPM) marketing strategies that are aimed at generating and prospective student leads to achieve the clients’ return on investment. The Digital Media Strategist also creates and communicates client-facing reports that analyze the development, placement, and overall effectiveness of the search engine marketing campaigns.
Develop, execute and manage digital marketing strategies to drive traffic and conversions on client web properties
Optimize performance to client goals through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns
Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness.
Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
Test the performance of ad creative, landing page design, beta opportunities, new vendors and other campaign elements to improve results
Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI
Manage relationships with multiple vendors, working closely to optimize budget and performance
Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other
Bachelor’s degree in marketing, business, digital media, or related field
1+ years’ demonstrated experience with the following:
Client-facing relationship experience in managing pay-per-click/search engine marketing campaigns
Experience with paid search, paid social, display, or other digital media channels
Experience using Google Ads and Analytics
Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, v-lookups, etc.
In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
Self-Motivated: You are constantly digging into the data and pushing your account(s) to be the best. While you take direction well, you can work independently to achieve both your personal and client’s goals
Accountable: You take responsibility for your actions and your client’s performance
Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect, and perfecting your strategy
Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges
EQUAL EMPLOYMENT OPPORTUNITY
EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.
EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.